Public profile

Not every pet care business has a website. Your public profile gives you one: a clean page with your name, logo, photos, services and prices, opening hours, reviews and a Book now button. Most of it comes from what you have already set up, so there is nothing to design and nothing to host.

It lives at app.barclo.co.uk/site/your-link, using the same link name as your booking page. You manage it in Settings › Bookings, in the Public profile card. Only the owner and managers can open Settings.

Turning it on

1. 1

   Turn on online booking and save a link

   In Settings › Bookings › Your booking link, switch on Let clients book and manage things online and save your link name. The profile needs both.

2. 2

   Switch on Show my public profile

   In the Public profile card. Anyone with the link can then see it.

3. 3

   Copy profile link

   The button copies the full address, ready for your Instagram bio or Facebook page.

What is on the page

Each section only appears once it has something in it, so an empty profile never shows gaps.

Making it yours

• Cover photo and photos: a wide cover photo (up to 6MB) and up to 30 photos. The first five show on the page, with See all for the rest. You can add a description to each photo. They are saved as soon as you add them.
• Tagline: one line under your name saying what you do, up to 80 characters.
• Page colour: colours your letter tile and the band at the top when there is no cover photo. Choose Match my brand colour or one of the colours offered.
• About your business: up to 500 characters. Your experience, your area, what makes you different.
• Areas you cover: towns or postcodes, separated by commas.
• Show my address: leave it off if you work from home. Visitors then see your town only.
• What applies to you: tick Fully insured, DBS checked or Pet first aid trained, only if true today. Each shows as a badge.
• Your licence: licence number, licensing council and what you are licensed for. The licence line shows only when there is a number.
• Social links: Instagram, Facebook and TikTok.

Featuring a meet and greet

Many clients want to meet you before they book. A meet and greet in Barclo is a normal service priced at £0:

1. 1

   Add the service

   In Services, add a service such as "Meet and greet", priced £0, with Show on your booking page switched on.

2. 2

   Pick it on your profile

   In the Public profile card, under Meet and greet, choose it as your Meet and greet service.

3. 3

   Say what it is

   Add a short line under What to say about it, for example "Free, 30 minutes, at your home." (up to 100 characters).

Your profile then shows a card with Book a meet and greet, which opens your booking page with that service already chosen. It only shows while clients can book online.

How it works with your booking page

The profile is your shop window; your booking page at app.barclo.co.uk/book/your-link is where clients book. Book now on the profile takes them straight there. It only appears while you take bookings online: if you have chosen I'll handle bookings myself, or online booking is off, the profile still lists your services but without a way to book. See Client portal.

The profile never shows how many places you have left, who works for you or anything private about your clients.

Sharing it

Put the link in your Instagram bio, the website field of your Facebook page, your email signature, on flyers, or in local groups. Visitors can also use the share button on the cover to send it on. The page is set up to look good when the link is shared and to be found by search engines.